After over 20 years in the business, the one thing I know for sure is that a well presented house sells quicker and for more money than one that isn't. Buyers all say they can see the potential and are not affected by things such as cleanliness. I don't believe it; any more than I believe a restaurant can serve food with a "it all goes to the same place" attitude. We, like buyers, are human after all.
I believe the work that a real estate salesperson does happens before the house goes on the market, not after. In other words, presentation trumps marketing.
Strong and controversial statement? Not really. You can advertise a house all you want but you have to get it into the most "appealing" state as possible to get the best price. Makes sense to me. Over the years I have developed a team of cleaners, painters, stagers, photographers and designers who help me do just that.
In a city like Toronto where a million bucks buys you a house that still needs lots of work, let's see what needs to be done and more importantly what should not be done. As a professional, l believe my job involves noting what you should not waste money doing as well as noting what you should do.
I have a track record. Let me show you what I can do.